Helix Kapital invests in Spring Media and Future Sports Agency

Helix Kapital invests in the international sports media agency Spring Media at the same time the target company joins forces with Future Sports Agency to strengthen the company's leading position in the Nordic sports media market and accelerate international expansion.

Spring Media was founded in 2011 by Hans Svelander, José Moreno and Torsten Billing. The company has established itself as a leading full-service sports media agency with over 50 employees and global reach through its five offices around the world.

- We are very excited to join forces with Future Sports Agency and Helix Kapital to take the next step on our journey. Future Sports Agency complements Spring Media with expertise from the buyers’ side of the sports media market and the investment from Helix Kapital enables us to accelerate the growth of the company further with for example additional acquisitions, says Tobias Osmund, CEO at Spring Media.

- The merger is a natural extension of the current Spring Media Group and together we will become even stronger. We have a unique position where we are able to offer any solution to a federation, league or club that needs to strengthen its media product. Through rights management, production services, streaming solutions and consulting we can help rights owners and partners navigate in this rapidly evolving media landscape, says José Moreno.

Future Sports Agency was founded by Manfred Aronsson and Jacob Leander-Olsson. Together they have more than thirty years of experience from the broadcasting industry. Future Sports Agency currently works with Swedish hockey league HockeyAllsvenskan and ATP250 tournament Stockholm Open.

- We have followed Spring Media for several years and are really impressed by the work the team has accomplished. The sports market is evolving quickly and Spring Media has successfully identified these opportunities, made several smart acquisitions and created a modern, flexible offering to the market. We bring with us valuable insight from the broadcast and streaming side, as well as ideas and clients from Future Sports Agency, to jointly expand further, says Manfred Aronsson, CEO at Future Sports Agency.

The terms of the transaction are not disclosed.

Contact details

Stefan Lambert, Partner Helix Kapital
stefan.lambert@helixkapital.se, +46 70 216 65 69

Tobias Osmund, CEO Spring Media
tobias.osmund@springmedia.se, +46 70 630 01 34

Manfred Aronsson, CEO Future Sports Agency
manfred@futuresports.se, +46 70 833 55 74

About Helix Kapital

Helix is a Swedish growth-oriented investment company that invests in smaller unlisted Nordic companies. Helix Kapital seeks businesses with proven and profitable business models, regardless of industry. Seewww.helixkapital.se for further information.

About Spring Media

Spring Media is an international sports media agency headquartered in Stockholm. Spring Media has market-leading expertise in the three business areas rights, production and distribution. The company has a global network with offices in Sweden, France, UK, Latvia, Mexico and Kazakhstan and handles more than 30,000 hours of live sports broadcast annually to over 450 media companies around the world. Spring Media also includes the subsidiaries StayLive (streaming platform), Sportacentrs (production company) and Fanseat (digital sports channel). See www.springmedia.se for further information.